ZTE, the Chinese handset maker is expected to launch its premium ‘Nubia Z7 Max’ handset in India around the festival season in October.
Nubia Z7 Max, is expected to be priced at around Rs 26,000, will be the flagship device from ZTE’s in premium phone range to debut in India, the world’s fastest growing Smartphone market. ZTE will launch the device around in the price range of Rs 24,000-26,000 range.
ZTE launched Nubia in 2012 to tap the premium-end of the European handset market. Other devices under the Nubia range include Z5 S, Z5 Mini and the X6. Sources said ZTE is confident of the Nubia range doing well in the Indian market and helping it grow its presence in the multi-crore open handset market here. Apart from the open market, ZTE also supplies handsets and dongles to telecom operators.
The device sports dual SIM Z7 Max features a 5.5-inch screen, 2.5 GHz quad-core processor and the latest Android Kitkat operating system (with Nubia UI 2.0). It sports 2GB RAM, 32GB memory (expandable up to 64GB), 13MP rear camera, 5MP front camera and 3,100 mAh battery. ZTE has two other devices under Nubia Z7 range – Z7 and Z7 Mini. However, details about the launch of these devices in India were not available. According to reports, ZTE sold 52,800 Nubia Z7 handsets in 4 minutes and 36 seconds in China through a website.
Likewise other players in market, ZTE is also looking at selling Nubia in India through the online route. Discussions are still on,” the sources said. These players have chosen specifically Flipkart and Snapdeal to reach their customers.