HTC created a lot of waves when they launched the HTC One and the ripples of those waves are going to create a lot of profits for the company in near future. The HTC One has already started going up for pre-order in Europe and how could the world’s number 2 market be left behind amidst all this. HTC will bring it to India later in March 2013 before the current fiscal ends to up the ante in the high end smartphone game.
There is no knowledge about the price at which the device would come but company has confirmed the launch time. We wonder as to what pricing strategy will they follow for it. We expect it to replace the HTC One X in the Indian market and sit below the HTC Butterfly as the Butterfly costs a whopping Rs.45,000 and people prefer buying the iPhone 5 for that amount of money. So they need to get the pricing bang on if this great device has to become successful in the Indian smartphone market.