When Zen mobile started its operations in India, it had its work cut out. They knew they were going to be competing with Micromax and hired someone to sell their products whom Micromax hadn’t. They had the power of Amitabh Bachchan but Big B could not really sell their phones that well. To enhance the youth appeal , they got Imran Khan and Deepika Padukone to sell their mobiles but even they could not sell the brand well. Then they realized that it were the products they needed to focus on and they better start concentrating on the product power rather than star power.
Zen Mobile had brought in the UltraTab A900 in October and today has launched its smaller screened sibling, a 7 inch inch tablet with ICS , namely the UltraTab A700 3G, for Rs 9,499. The USP of the tablet is that it offers 3G connectivity through a 3G external dongle as well as a SIM card. Adding to it are the voice calling capabilities of the device which lend it a big plus in its favour over other budget tablet makers. The screen is a 5 point Multi-touch capacitive unit with a 1.3 MP in the front for your video calling.