As per a recent announcement made by two major bands in India, Spice Retail Limited, India’s leading mobile internet company & Flipkart, India’s largest e-commerce marketplace, have joined hands to launch Spice smartphones exclusively on Flipkart. Some of the Flagship products will be available starting mid-September and Flipkart is looking forward to selling 100,000 smartphones in the initial few days.

Spice has identified key products that it intends to launch through Flipkart and is looking at an exclusive online store on Flipkart’s portal. This will include a dedicated store on flipkart for Spice products that will allow its customers to choose from a variety of offerings.

Spice aims to capture 10% market share of the overall online sales for smartphones. Flipkart has established itself as the leading e-commerce platform in the Indian market and enjoys major share of Mobile Category sales amongst all e-commerce portals and treats Spice as an invaluable global player & partner.

Both, Spice and Flipkart, through this association hope to give the customers a varied choice of products with best in class experience and after sales service.