Nokia hired SRK and used the Nokia City lens with Augmented Reality app to sell the complete Lumia series. It was quite the capable application and following in its footsteps in another application which has been launched by India’s largest media group in India. The Times of India has launched an Augmented Reality News application and has been named Alive. It was launched on the 16th of December with an estimated 15,000 downloads a day but it went on score 2,50,000 downloads with 3,00,000 augmented reality views! That is quite a number for any application, let alone a news application.
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Many Indian cities have a high level of air pollution which varies around the year. Despite, taking measures to reduce…
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