Lenovo, at a press briefing in India today has announced that it will start smartphone manufacturing in India as its commitment to Make In India campaign. Lenovo owned Motorola has already started manufacturing in India. The Motorola Moto E and Lenovo K3 Note will now be manufactured at the Sriperumbudur, Chennai plant in India. While Moto E has already started being manufactured at the plant, the K3 Note will follow soon.
Furthermore, for the current financial year, Motorola and Lenovo will generate a capacity of 6 million units. Lenovo and Motorola both will have separate manufacturing lines at the same facility in Chennai.
“Lenovo is not new to manufacturing in India. We recognized the potential of India and we invested in PC manufacturing several years ago. Lenovo’s investment in the new manufacturing plant represents the potential we see in the Indian market and out long term commitment to our customers. In the past ten years, our brand has grown manifold in India. We are excited to expand our presence and tap into India’s competent talent pool that will enable us to develop cutting-efge products for our customers across the world,” said Chen Xudong, President MBG Group, Lenovo and Chairman Motorola Mobility Operating Board.
The Morotola Moto E (Gen 2) 3G and 4G variants both recently received a price cut after which the 3G variant can now be grabbed for Rs. 5,999 while the 4G variant is available for Rs. 6,999. Both devices are available to buy from online retailer Flipkart. The Lenovo K3 Note is available to buy for Rs. 9,999.
“The Indian Government’s thrust on ‘Make in India’ has opened up a plethora of opportunities for organizations looking to conduct business in India. Currently for smartphones, India is the third largest smartphone market in the workld, according to IDC and we believe this an opportune time. Lenovo is transforming into a global consumer technology brand by differentiating itself on innovation and design. Today’s announcement reiterates India’s strategic importance in Lenovo’s global strategy and we are confident that this will propel Lenovo to its next phase growth, diversifying beyond PC’s into smart connected devices,” said Amar Babu, COO, Asia Pacific & Chairman, Lenovo India.
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