HTC has covered its flagship arena for this year and now it is looking to strengthen its mid range. The company has just announced another mid ranger to adorn its mid range smartphone lineup and the device is HTC Desire L. The smartphone has been launched for the Taiwanese market as of now and there’s no word on the global availability but we expect the smartphone reach us shortly and would be priced around Rs.20,000.

The Desire L features a 4.3 inch capacitive display with a resolution of 800×480 pixels. It will run on Android 4.1 Jelly Bean with the company’s Sense UI on top of it. The device will get 1GB RAM to help it multitask and the internal storage of the smartphone will stand at 4GB. It will get a microSD card slot as well to help expand the storage capacity by another 32GB. It will be up against the recently launched Lumia 720 which retails around a similar price point.

It will be powered by a 1GHz dual core processor whose details are unknown as of now but will be made available in near future. It has a 5 megapixel camera at the rear which gets coupled with a LED flash but the device lacks a front camera. An 1,800 mAH battery unit will be giving the smartphone the juice it requires and seeing the fact that it has a modest screen to give juice to, the battery shall last a day with moderate usage.

The smartphone has been launched in the Pink colour which means the company wants to target the fairer sex with the colour but it will be launched in black and white colours as well to suit a wider range of customers. The company has covered its base in the top end smartphone segment and now it is looking to get a strong hold over the mid range segment. The Desire L will join the ranks with the Desire P and Desire Q which were recently launched by the company.