Fitbit Announces Broad Availability Across India

Fitbit has announced broad availability of its activity and sleep tracking products in India. While Fitbit was launched in India on Amazon earlier this year in June 2015, the entire product range will now also be available to buy from leading Reliance Digital, Croma and Helios retail stores starting September 2015.

Moreover, in a bid to help Indians live healthy lives, the company has also launched its FitStar Personal Trainer in the country. FitStar delivers personalized video based workouts to the users. It also allows users to track their daily activities using Fitbit devices and provides them with customized exercise programs. It lets users publish their FitStar workouts to Fitbit to know how the personal training is impacting their health.

“There is a clear trend emerging across India with people aspiring to improve their health and fitness as high rates of chronic conditions, such as obesity and diabetes, are compelling them to look for new ways to reinforce healthier habits. At Fitbit, we know that a healthier, more active lifestyle is in everyone’s reach. By helping people see that that small changes can add up to big results, Fitbit makes the path toward health and fitness engaging and sustainable,” said Woody Scal, Chief Revenue Officer, Fitbit.

The company has launched several products in the country targeted towards the fitness freaks across the country. The products include Fitbit Surge, Fitbit Charge HR, Fitbit Charge, Fitbit Flex, Fitbit One, Fitbit Zip and Fitbit Aria Wi-Fi Smart Scale. Prices of the devices range between Rs 3,990 to Rs. 19,990.

Price & Availability

Besides Amazon India, all Fitbit products will be available to buy from at Helios, Croma and Reliance Digital retail stores in India starting September 2015. Prices of Fitbit products are as follows:

Fitbit Surge: (Colors: black, blue and tangerine): Rs. 19,990/-
Fitbit Charge HR: (Colors: black, plum, blue and tangerine): Rs. 12,990/-
Fitbit Charge: (Colors: black, blue, burgundy and slate): Rs. 9,990/-
Fitbit Flex: (Colors: black, slate, blue, red, tangerine, teal, violet, navy, lime and pink): Rs. 6,990/-
Fitbit One: (Colors: black and burgundy): Rs. 6,990/-
Fitbit Zip: (Colors: charcoal and magenta): Rs. 3,990/-
Fitbit Aria: (Colors: black and white): Rs. 9,990/-