Honor is an independent internet smartphone brand under Huawei. Honor is committed to be a global leading digital brand for mobile generation. It is a brand for users who have grown up in the Internet era and take positive attitudes towards life and is hence a brand ‘for the brave’. All the Honor products enjoy global aesthetics, super processing technology and massive patent support.
Honor products were launched in October 2014 with Flipkart.com in India and have received overwhelming response from the customers. The success of Honor products like Honor 3C and Honor 6 has reinforced the company’s commitment. Honor’s differential lies in its quality, ability to innovate and each of the products are a result of extensive research and development. Honor is looking at putting concerted efforts towards understanding the best and exclusive marketing model for each of its focus markets, so that it could best cater to the customers in these markets. In India, Honor recently announced the launch of http://www.hihonor.in, an online platform for consumers to get a first-hand understanding of Honor smartphones and also share their brave stories. Honor also launched the India Honor Twitter and Facebook pages to connect with the young digital natives in India.