Micromax, an Indian mobile brand is making waves across India and has also tested waters overseas in some of the international markets. Founded in 1991, Micromax was a computer hardware distributor initially and entered the mobile phone business in 2008. Since its inception as a mobile phone brand it has been on a gradual growth path and Canvas series of products have accelerated the growth and improved the brand image drastically especially after the Canvas 2 A110. The first mobile phone from Micromax was X1 which had super long battery standby of up to 30 days which then followed many more phones and they never looked back. They launched many smartphones in budget segment followed by Tablets in Funbook series which were marketed heavily with the educational angle of the affordable tablets. In this article, we talk about the popular Canvas series and how it changed the image of Micromax and in fact the Indian smartphone industry by starting a war for affordable smartphones in India.
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How To
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