Following the footprints of OnePlus, Xiaomi and Huawei’s Honor brand, now domestic handset maker Xolo is all set to launch its online-only brand Black in India. Xolo itself is a sub-brand under Lava International. Xolo Black will not follow flash sale model unlike Yu and Xiaomi, however the devices will be sold exclusively by an e-commerce portal. The company has also tied up with a telecom operator and e-commerce retailer for its online-only brand Black.
While the focus will be on camera, design, battery life and audio quality of the smartphones, Xolo Black will launch five to six smartphone in a year. The company says that it will launch one phone every quarter which will be made available for next nine months.